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Deco 1

Deco 1

Deco 4

Deco 4

Deco 2

Deco 2

Mod 11

Mod 11

Mod 1

Mod 1

Deco 3

Deco 3

Mod 12

Mod 12

Mod 13

Mod 13

Deco 7

Deco 7

Deco 5

Deco 5

Deco 6

Deco 6

Mod 4

Mod 4

Deco 9

Deco 9

Art Deco

· Modernism
· Art Deco
· Minimalism
· Modern Architecture
· New York
· The Hoover Building
· The Chrysler Building
· Jazz age
· Metropolis
· Brave New World
· The white heat of technology
· Roxy Music
· Busby Barkley
· Style

This is a project about capturing the positive emotional response to change caused by technology. The optimism, and anticipation that, by embracing technology, things will be better and be more stylish along the way, or simply “cool”.

Modernity is simply the state or quality of being modern. It has come to express periods of great change in the 20th century. Modernism represents the thrill of the new, the sanguinity that some how problems will be solved and life will be made better by the newest and latest inventions, fashions and trends. That new technology is embraced with enthusiasm and explored to its fullest extent and pushed to its limits.

In particular, one period of modernism in the 20th century which best evokes this sense is the period after the First World War. There was, unsurprisingly, an optimism that things would be different and that science and technology would lead to a better life. During this period, the artists and photographers; Man Ray, Lee Miller, Marcel Duchamp and Francis Picabia working in Paris did much to exploit the boundaries of what could be done technically in photography and art and capture the modernist philosophy in their work.
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